Neustar, NeoMedia & Mobile Discovery Video

Diane Strahan of Neustar, Robert Danish of NeoMedia & David Miller of Mobile Discovery discuss the 2D barcode ecosystem and what role each of their companies play in making this technology standard practice.

In September, NeoMedia and Mobile Discovery announced that they had formed a strategic alliance to fast-track 2D code proliferation.

An interview with NeoMedia's CEO Iain McCready and Mobile Discovery's President and CEO David Miller was conducted by Bena Roberts and can be found on GoMo News.

Nokia & NeoMedia Team For 2D Codes

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, and Nokia, the world leader in mobility, teamed together with IQ-Mobile to launch an interactive 2D barcode campaign in the popular German Men's magazine, Wiener.

Readers of the magazine are invited to text the word "code" to a short code, which will return a link allowing them to download and install the NeoReader onto their mobile device.

Once downloaded and installed, readers can launch the NeoReader application to scan the 2D Data Matrix code, which will connect them to a Nokia mobile website.

From there, readers can register to be entered into a special drawing to become a mobile phone tester for one of three Nokia Navigation devices: The 6210, 6220, or E71.

NeoMedia offers the tools and infrastructure for wireless carriers, mobile phone manufactures, brands and media companies to make optical messaging and its associated commerce easy, universal, and reliable - worldwide.