Telcel to Use NeoMedia's qode®

NeoMedia Technologies announced that its patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Ideas Telcel, the company's value added services brand, for The Abierto Mexicano Telcel -- Mexican Tennis Open tournament.

The Abierto Mexicano Telcel is the premier tennis tournament in Latin America and one of the most awaited sports events of the year. The tournament attracts top-ranked male and female tennis players from around the world.

Telcel is the first Mexican company to use NeoMedia's mobile qode® technology to interact with consumers, who will be able to click on two-dimensional codes and type keywords on a search-style window on their mobile phones to receive more information about each game, player profiles, and statistics and pictures. Everyone who interacts with qode® will receive a free cell phone wallpaper with the new "Abierto Mexicano Telcel" character.

Ideas Telcel is the leading VAS brand in Mexico and always at the forefront of new technologies for Telcel's customers. Ideas will pioneer the use of qode®, expecting to revolutionize one more time the handset personalization and the mobile data transmission experience in the Mexican market.

Mobalis, a multimedia mobile marketing agency and one of NeoMedia's partners in Latin America, offering a "one-stop shop" complete mobile solution for the Mexican market, is responsible for the interactive implementation at the Mexican Open.

"The use of qode® at the Mexican Tennis Open represents two significant milestones for our product," said Roger Pavane, NeoMedia's Senior Vice President of Marketing and Sales. "The first is the emergence of qode® in Mexico; the second is qode®'s debut at a world-class sporting event."

Telcel is Mexico's largest cell phone carrier with more than 46 million clients and 80% of Mexico's wireless market.