Wednesday, February 28, 2007

ONE Water's Mobile Website Goes Live

Last November it was announced that NeoMedia's mobile qode platform would be used by the UK's One Water to web-enable 5 million bottles of water at 4,000 UK retailers including Tesco, Morrison's, Waitrose and Co-op supermarkets, Total gas stations, and virtually all colleges and universities in the UK.

According to a representative at One Water, NeoMedia's 2D smartcodes started rolling out at the end of January on the new 750ml bottles initially, and will probably take until Easter for them to be national.

Duncan Goose, founder of ONE Water and CEO of Global Ethics added that, "qode® will play a leading role in our marketing approach because it gives us unprecedented flexibility combined with the immediacy of working in real time to deliver promotions and establish relationships with our consumers."

ONE, the ethical water brand, became the first European product to sign-up to use NeoMedia's 2D smartcodes on all of its packaging to communicate with its customer base via the Mobile Internet.

ONE water, which is supported by celebrities in the U.K., gives 100% of its profits to Playpumps™, the charity which brings fresh drinking water to where it is most needed in Africa. Along with ONE water, Playpumps has the support of leading international philanthropic organizations including USAID, the Clinton Foundation, The MCJ Foundation, The Case Foundation, Unilever, Crealy Adventure Parks, TNT, Vodacom, PEPFAR, Lemelson Foundation, International Finance Corporation, and Jay-Z.

ONE Water said that NeoMedia's qode will unlock the potential of the Mobile Web, allowing its consumers real-time access to important information about the brand and its humanitarian work in Africa, together with competitions, special offers, and even over-the-air donations.

To install qode on your mobile device, connect to via the mobile web. Once you have qode downloaded and installed, simply key in the qode®word "ONE" or click on the ONE Water smartcode shown to the right.

ONE Water's mobile website

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